VIDEO PRODUCTION PROPOSAL

FGF BRANDS

PARTNERSHIP

Internal Corporate · Operations & Bakery · Digitally Enhanced Videos

Prepared by Shayne Gray & Nick Merzetti

01 · The Opportunity

WHY FGF BRANDS NEEDS THIS

VIDEO CATEGORIES

Internal Corporate · Operations/Bakery · Digitally Enhanced

SENIOR CREW MEMBERS

Shayne Gray + Nick Merzetti

∞

SCALABILITY

Multi-location US & Canada

THE GAP

FGF Brands is not just a bakery—it is a technology company that bakes. With facilities across the US and Canada, a startup culture, and ambitious sustainability goals, FGF requires video content that matches its scale and vision. Traditional corporate video production falls flat here; FGF needs modern content that captures the exact precision of your technology and the genuine warmth of your people all engineered through a lens of creativity.

THE SOLUTION

With 7 years of experience with FGF across multiple shoots and locations, this is a dedicated video production partnership built around FGF's three core content pillars. Shayne Gray and Nick Merzetti bring world-class cinematography, operational filming expertise, and digital enhancement capabilities to every project — delivering content that is as forward-thinking as the FGF brand.

END-TO-END

Concept to delivery

48–72 HRS

Rush delivery available

MULTI-SITE

US & Canada coverage

02 · The Team

MEET SHAYNE & NICK

LEAD DOP & CINEMATOGRAPHER

SHAYNE GRAY

Shayne Gray is a Toronto-based filmmaker, art director, and cinematographer known for visually captivating work across the commercial, fashion, and food industries. With an award-winning portfolio spanning Louis Vuitton, Levi's, Hugo Boss, Google, IKEA, and Canada Goose, his story-driven approach brings a cinematic quality to every frame.

Shayne's work has been featured in British Vogue, Vogue Italia, Vogue China, and GQ Brasil. A first-place SNAP! Awards winner and recognized educator, he has spoken at Humber College, George Brown College, and been featured on CreativeLive and SLR Lounge.

www.shaynegray.com

LEAD PHOTOGRAPHER & CREATIVE DIRECTOR

NICK MERZETTI

An award-winning director and celebrity photographer with nearly two decades creating high-impact visual narratives for Lamborghini, Vogue Italia, Harper's Bazaar, Prada and the like.

Founder of Merzetti Studios, CAFA Image Maker of the Year nominee, and recognized for an obsession with contrast, graphic form, and tension, giving him an instinct for images that feel disruptive and alive. His aesthetic bridges commercial precision and fashion-forward artistry.

www.merzettistudios.com

CLIENTS

03 · Video Categories

THREE PILLARS OF CONTENT

Hover or tap each card to see how we add value

INTERNAL CORPORATE

—Training & instructional videos
—Employee testimonials & leadership messages
—Interview-style content
—Corporate milestone & anniversary storytelling

HOW WE ADD VALUE

We create a comfortable, directed environment with interview setups, controlled lighting, and scripted or semi-scripted content. We specialize in directing non-actors and executives to deliver authentic, confident performances — aligning seamlessly with your HR and Comms teams.

OPERATIONS / BAKERY

—Production line & facility tours
—Drone footage & high-angle shots
—Time-lapse & process-focused filming
—Safety, scale & efficiency emphasis

HOW WE ADD VALUE

We operate with a minimal crew footprint, capturing fast-moving machinery without disrupting operations. Drone work, high-angle rigs, and time-lapse are pre-approved and coordinated with facility managers. We work like a documentary crew — efficient, unobtrusive, and prepared — not a traditional commercial production that shuts down a floor.

DIGITALLY ENHANCED VIDEOS

—Motion graphics & animations
—Digital overlays & data visualization
—3D elements & post-production enhancements
—Branded storytelling with modern visual techniques

HOW WE ADD VALUE

Visual enhancements aren't an afterthought — we shoot with the digital layer in mind from day one, ensuring clean plates and a seamless blend of live-action and modern motion graphics. Our experience directing for cutting-edge creative brands gives us a distinct advantage in delivering a modern, elevated take that competitors simply can't match.

04 · Approach & Methodology

THE PRODUCTION WORKFLOW

PRE-PRODUCTION

WEEKS 1–2

—Creative brief & concept development
—Scripting & storyboarding
—Location scouting & safety planning
—Scheduling & crew coordination
—Brand standards alignment

PRODUCTION

SHOOT DAYS

—On-site filming with full crew
—Cinema cameras for broadcast-quality capture
—Drone & high-angle capture
—Interview & testimonial setups
—Time-lapse & process filming
—Active environment safety protocols

POST-PRODUCTION

2–4 WEEKS

—Professional editing & colour grading
—Motion graphics & 3D integration
—Data visualization overlays
—Audio mix & sound design
—Client review & final delivery

ACTIVE ENVIRONMENT APPROACH We operate with a minimal footprint on the bakery floor — compact rigs, wireless audio, and pre-planned shot lists ensure zero disruption to production operations. All crew members strictly comply with FGF's food safety and PPE requirements.

05 · Pricing Structure